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Low-carbon certification highlights the global responsibility of Chinese refrigerator corporate

AddTime: 2014-05-04 View hits: Source: Author:

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Chinese appliance blew over EU standards ' greening ' horn


November 25 , convened by the National Environmental organize the ' Green Conference ' in Beijing . At the meeting, Chinese Ministry of Environmental Protection released the first standards for home appliances green carbon . It is understood that this standard is by far the most stringent standards , many of the items on the severity has far exceeded even the EU ROHS directive. As a yardstick , only 11 companies more than 200 products through this low-carbon certification.

According to the participants to experts, the green low-carbon green certification appliance product certification tighter than before and more authoritative , concern not only for energy products , more comprehensive study of the impact over the entire life cycle of products on the environment . The only 11 companies through this low-carbon certification, including a Haier refrigerator industry only gained certification reflects Haier refrigerator in low-carbon technologies , carbon products , carbon comprehensive upgrade operations , but also represent the low Chinese home appliance industry carbon transformation.

In this regard, the relevant environmental protection department Environmental Leadership Development Center also made clear at the meeting , said the purpose of publishing a green low carbon standards for household appliances is a product for the chain to attract the whole society to participate in the production and consumption to process to respond to environmental changes , while public consumption choices , guide and encourage enterprises to develop low-carbon technology products , shift to low-carbon production. ' Greening ' of the horn is sounded , the Chinese home appliance industry is showing responsibility to the world of home appliances power .


Seize 'low carbon era ' strategic opportunities


Once upon a time , the EU's environmental directives or a sword hanging the head of household electrical appliance enterprises in China . Each standard or upgrade will lead to changes in domestic enterprises panic , there have been reports that the introduction of EU environmental directives appliances dual direct result of Chinese home appliance exports decreased by 30 % -50 %. Today, the Chinese home appliance green carbon certification standards has far exceeded the EU ROHS directive marks the introduction of this standard in the field of low-carbon household appliances in China displacement has occurred , moving from the status of active followers to leaders transfers , of which the Chinese home appliance business leaders to promote the industry as a whole are closely related.

"Low carbon is not an overnight transformation process, which requires the accumulation of technology, market, training and corporate culture heritage, which must be a huge project under a huge strategic framework to complete ." Experts analyzed that Haier refrigerators so this can become inextricably linked by a unique low-carbon strategy appliances green carbon certification, and its consistent execution.

Haier Group Zhang Tieyan global brand director of operations , said in an interview , Haier has long pursued a ' green design, green manufacturing , green recycling and green business ' green strategy and low carbon concept of the same strain , in the economic development and the dual pressures of climate , Haier low-carbon -oriented, accelerate the process development, design , production and service of low-carbon products , low consumption, low emissions and pollution of the new low-carbon economic development model , the development of a green walk home appliance industry a new twenty-first century road .

In fact, in the current economic structure, the traditional model can not meet the requirements of sustainable economic development, overall product structure optimization and upgrading enterprise-wide imperative , who made the transition to a low carbon opportunities in the tide , will come to grasp the initiative in the market . Haier refrigerator is by virtue of the forward-looking strategy, it leads the way to become a low-carbon era.


' Global made' carbon crack Chinese refrigerator upgrade problems


Compared to the centuries of history of the development of Western appliances , ' close the gap ' is every young Chinese home appliance enterprises are facing historic mission. The same is true in the field of low carbon refrigerator , how to create their own core competitiveness in the global refrigerator strong opponents lined giants , but also China 's refrigerator industry are thinking about everyday problems. Clearly, on this issue , Haier refrigerators have a clear answer.

Under the guidance of the globalization strategy, Haier refrigerator in the layout of the rest of the world 29 Trinity production bases and numerous design center , this strategic framework to allow synchronization Haier has a bridge of communication with the world , but also to integrate global Haier refrigerators have capability resources. In the field of energy-efficient refrigerators , Haier integrates advanced core power technology in Japan , the U.S. chip intelligent control technology and Europe's leading design and quality testing standards, and the mastery of the world's top energy-saving technologies , research and development in Haier refrigerator , production, logistics, marketing and other areas have the combination of a low-carbon global wisdom and experience . It is by virtue of this ability to integrate global resources , Haier refrigerator ever to achieve a breakthrough in the field of low-carbon .

Haier refrigerator is the world's refrigerator industry into ' China Times ' . This industry 's influence is reflected not only in the field of low-carbon , as well as technology and product innovation . In the future , I believe in Haier refrigerator and global companies continue efforts to integrate the concept of low-carbon fridge every user lives.


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